10/10/12

Todays lesson has moreso been a lesson of talks within retaking the AS Level Media exam as well as a new layout to how we as a class will get taught. After this talk, I myself went off to work on my research, and how businesses market thier films.

5/10/12

Todays lesson was a class presentation of teams of two presenting the meaning and examples of Ofcom and ASA. We all had to take down some notes, here are mine;

• ASA – Advertising standards authority
• UKs independent regulator of advertising across all media 
• The ASA apply to the advertising codes – which are written by the Committees of Advertising Practice
• Their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements
• They are a non – statutory organisation & so cannot interpret or enforce legislation
• The ASA is not funded by the British Government, but by a levy (a payment to this board) the advertising industry  
• *statutory (look up word)
• The role of ASA is to ‘regulate the content of advertisements, sales promotions and direct marketing in the UK by investigating “complaints made about ads, sales promotions or direct marketing”
• ASA case study – Apple
• Apple claimed to be selling the world’s fastest personal computer – this wasn’t the case, so they were made to re word their slogan

• Ofcom
• The office of communications
• The government approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the UK
• Ofcom has wide ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from what might be considered harmful or offensive material  
• Case study – BskyB phone hacking incident (New of the world) Gordon brown told Ofcom to launch an investigation

4/10/12

I have recently been ill, so and because of this I missed the last two media lessons, apparently I haven't missed anything, just some minor talks regarding essays etc. Anyway, today I am going to carry on where I left off, which is working on anaylsing film posters etc.

25/09/12

In today’s lesson, we started off by learning a few keywords which will help us throughout learning regulation within magazines and films; 1. Desentisation – The audience stops being effected by the images that are presented. 2. De – regulation – The stopping of monitoring & intervention in media production & consumption. 3. Regulation – The control & monitoring & intervention in media production & consumption. 4. Censorship – The practice of ‘cutting’ or thwarting access to media material. 5. Cultural regulation – Different societies have different approaches to censoring things. These 5 keywords were for the first half of the lesson. The second half of the lesson consisted of watching the ‘Human Centipede’ trailer, we then (in groups) asked questions of ‘who is the audience for the film?, which social groups would be offended? And, how far does the content reflect historical changes in regulation?’.

24/09/12

Today’s lesson myself and Becca have researched the ASA, BBFC & OFCOM and made a presentation explaining and showing what these three are about. All three are regulators for film and by creating a presentation on them; we can see maybe whereabouts our trailer would fall and if it would get regulated.

20/09/12

This lesson there was no theory. However, I myself started on making some templates for decoding and analysing some film trailers relating to the trailer style I will complete. This included mise en scene etc.

19/09/12

Today wasn’t a very productive lesson, like the lesson on the 17th we (as a group) talked more ideas but didn’t come up with much. However that was only for the first half of the lesson. The 2nd half of the lesson consisted of changing into another room to be counselled by Mrs. Langdon on the PCC (press complaints commission) and some bullet points on how to type up a good essay concerning Rupert Murdoch and the Levison enquiry.